Est. London — Content operations for the constantly publishing
Content General Services Ltd is a managed content operations partner for UK organisations. One calendar, one editorial standard, one accountable team — from research and writing to design, publishing and measurement.
Assets published for clients each year
Active retainer programmes across the UK
Deadlines met on first submission in 2025
Average editorial experience per lead writer
01 — Services
Most teams do not have a content problem. They have a capacity problem, a consistency problem and a governance problem. We solve all three with a single managed service.
Audience research, message architecture, tone-of-voice documentation and a rolling 90-day content calendar your stakeholders actually sign off on.
Reports, whitepapers, thought leadership, interviews and case studies written by specialist editors who understand your sector and your compliance limits.
Page-by-page copy that carries the proposition, satisfies search intent and survives a legal review. Delivered in your CMS, not in a document graveyard.
Keyword clustering, intent mapping and writer briefs that make organic growth repeatable rather than accidental. Every brief ships with success criteria.
Style guides, approval workflows, taxonomy and archive policy. The unglamorous layer that stops a content programme collapsing at month nine.
Scheduling, formatting, metadata, imagery, distribution and reporting. We do the last mile so nothing sits finished-but-unpublished.
02 — Method
We are deliberately unromantic about process. Predictability is the product; creativity is what the process protects.
Two weeks reviewing what exists: performance, duplication, tone drift, ownership gaps and the pages quietly costing you credibility.
We agree the content model — formats, cadence, owners, channels and definitions of done. Everything downstream references this document.
Your named pod is formed: editor, writers, designer, publisher. The same faces every month, briefed on your sector and your constraints.
Weekly production cycles with a fixed review window. Drafts land on the day they are promised; feedback is consolidated, never scattered.
Monthly reporting against agreed measures, a quarterly retrospective and a rolling plan for the next ninety days.
03 — Sectors
Accountancy, legal and consultancy firms publishing under partner review and regulatory scrutiny.
Fintech, wealth and insurance content produced with a compliance-first workflow and clear audit trails.
Documentation, release notes, comparison pages and technical thought leadership for product-led teams.
Course pages, prospectus copy and research communications with an accessible, plain-English standard.
Patient-facing and practitioner content written carefully, sourced properly and reviewed twice.
Development narratives, sustainability reporting and long sales cycles supported by consistent publishing.
04 — Why CGS
You meet the editor who will read every draft. Nobody is swapped out mid-quarter without a conversation first.
Spelling, date formats, regulatory references, regional nuance. Our clients never receive Americanised copy that needs re-editing.
Retainers are scoped in output units, not vague hours. You know what arrives each month before the month begins.
We work inside your CMS, your project tool and your review process. No portal to learn, no lock-in to unpick later.
05 — Case notes
Retainer — 18 months
Nine offices publishing separately, four tones of voice and a compliance backlog. We consolidated to one calendar, one style guide and a single approval route.
Search-led programme — 12 months
A strong product with almost no discoverable content. We built a 140-brief roadmap around buying-stage intent and shipped weekly without missing a cycle.
Project — 5 months
A course-page rewrite covering 60 programmes, delivered to an accessibility standard and uploaded directly to the institution’s CMS.
06 — Clients
“They removed an entire category of internal argument. There is one calendar now, and everyone can see it.”
“The first agency we have used that treats governance as part of the work rather than an afterthought.”
“Consistent, on time, and written in a voice our compliance team stopped rewriting after month two.”
07 — People
We stay deliberately compact. Every account is run by someone who has held an in-house content role themselves.
Managing Editor
Fifteen years across publishing and B2B marketing. Owns editorial standards and final read on longform.
Head of Content Operations
Builds the workflows, taxonomies and calendars. Formerly in-house at a UK insurance group.
Search & Insight Lead
Turns search demand into briefs writers can actually use, and reports on what the content moved.
Design & Publishing
Layout, imagery, accessibility and the last-mile publishing that keeps schedules honest.
08 — Retainers
All figures are indicative monthly investments excluding VAT. Programmes are scoped after the audit, never before.
from £2,400/month
For teams establishing a consistent publishing habit.
from £5,900/month
A full managed content function for a growing organisation.
bespoke/scoped
Multi-brand, multi-region or regulated publishing at volume.
09 — FAQ
Discovery usually begins within ten working days of a signed scope. The first published assets typically land in week four, after the audit and the style documentation are agreed.
Yes. We work in financial services, healthcare and education, and we design the approval workflow around your compliance requirements rather than asking you to adapt to ours.
You do. Full rights transfer to your organisation on payment of the relevant invoice, including source files, briefs and research notes.
That is the point of the pod model. Writers are assigned for the length of the programme, and any change is discussed with you in advance.
We work in WordPress, Craft, Contentful, Umbraco, HubSpot, Sitecore and most headless setups, and we join your Asana, Jira, Monday or Trello board rather than running a separate one.
Yes, for audits, migrations and defined rewrites. Ongoing publishing is better served by a retainer, because consistency is where the value accumulates.
Retainers run on a rolling three-month basis with 60 days’ written notice, so neither side is locked into work that has stopped being useful.
10 — Contact
Tell us what you publish today and what keeps slipping. We will come back with a written view of what is working, what is duplicated and what a realistic operating rhythm looks like for your team.